Brand Genesis — project image 3

2021 / Image & Narrative

Brand Genesis

Building a world around a name.

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brand identity · visual communication · strategy

Building a world around a name.

A brand built through audience research, visual identity and communication strategy, shown here through collections, editorial coverage, runway and exhibition documentation.

DESIGN & DEVELOPMENT

In print and online

Editorial features and digital coverage.

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DESIGN & DEVELOPMENT

On the runway

Show invitations and runway documentation.

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DESIGN & DEVELOPMENT

In the gallery

Exhibition invitation and installation photographs.

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An evolving brand archive, begun in 2021.

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A CONVERSATION CAN BE A BEGINNING

CLOTHING · MATERIALS · DIGITAL WORLDSMove through the words. Leave a little ripple.

Let’s givewonder a form.

A material to explore. A question to follow.
Something we haven’t imagined yet.

Say hello
hw847@cornell.edu ↗

Summer Han Wu · Ithaca, New York